Jan 15, 2010

Killing us (women) softly !!

In commercial adds feild, there is controversy regarding women. The psychology of the image that is portrayed of women in commercial ads is multifaceted. We are shown images of women who are confident, sexy and sometimes a little intimidating and poor in their treatment of the humble male.

Jean Kilbourne is an author, speaker, and filmmaker who is internationally recognized for her groundbreaking work on the image of women in advertising and her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women. Her pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning "Killing us Softly" films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

CAUTION: The film is too offensive to our conservative viewers
PLS DO NOT watch unless you are a woman.

Killing us Softly 3

Finally, yet another way of offending women, although it's a product of Kuwait!

Zain backup ads

Sources: wikipedia
Media Education Foundation

No comments: